![]() ![]() ![]() With tens of millions of listeners for its buzziest episodes, “The Joe Rogan Experience” is Spotify’s biggest podcast not only in the United States but in 92 other markets, with a following that hangs on every word of his hourslong shows. Spotify had purchased entire content companies, Gimlet Media and The Ringer, for slightly less than $200 million each, according to company filings. ![]() In recent weeks the show that helped Spotify catapult into a market leader for podcasts has also placed it at the center of the sort of cultural storm that has long engulfed Facebook, Twitter and YouTube, over questions about the responsibility tech behemoths have for the content on their platforms.Įven in the frothy podcast market, the deal for “The Joe Rogan Experience” was extraordinary. In 2020, Spotify signed a deal with Joe Rogan and became the exclusive distributor of his top-rated podcast, “The Joe Rogan Experience.”Īfter controversy arose over Rogan’s alleged promotion of “misinformation” through his conversations with various guests, The New York Times reported that the three-and-a-half year deal is worth at least $200 million. Spotify’s Deal With Joe Rogan Has An Estimated Worth of $200 Million Published: FebruArt by Alexander Shatov via Unsplash ![]()
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